Our Journey – From Purani Dilli to Etch'n'Stitch

For more than a century, our family has been at the heart of crafting exquisite clothing in the bustling and historic lanes of Purani Dilli. Deeply rooted in tradition, our journey began with a passion for creating timeless pieces that exemplify impeccable craftsmanship, intricate detailing, and a dedication to quality. Over the decades, our creations have adorned countless individuals, becoming an integral part of their cherished memories and significant moments. Each stitch we sew and every pattern we design reflect a legacy that has been passed down through generations, evolving yet remaining true to its origins.
 

Today, with the launch of Etch'n'Stitch, we proudly carry forward this 100-year-old legacy into the digital era. This rebranding represents more than just a change in name—it’s a celebration of our heritage, thoughtfully reimagined for the modern age. Etch'n'Stitch is where timeless traditions meet contemporary flair, offering today’s trendsetters an eclectic blend of classic elegance and vibrant innovation. Our pieces are crafted to honor the past while embracing the present, ensuring that each creation resonates with authenticity and style.
 

At Etch'n'Stitch, every design tells a story—a story of love, culture, and the artistry of Indian craftsmanship. From intricately embroidered sarees to redefined ethnic wear with a modern twist, our collections are a tribute to the soul of Purani Dilli. With a deep respect for our roots and a forward-looking vision, we strive to make our creations accessible to every corner of the world, bringing the rich tapestry of Indian fashion to your fingertips.

We invite you to step into the world of Etch'n'Stitch, where the old gracefully intertwines with the new, creating a harmonious blend that’s as unique as the individuals who wear it. Discover the essence of a legacy brought to life, and let us be part of your journey as we continue to weave stories through fashion